SizeWorld – more than just a size survey
When it comes to size surveys, Avalution is the first port of call for companies all over the world. Our experts plan, configure, implement and evaluate the data collected, ensuring that each size survey is 100% representative for your target group. You can also incorporate the results directly into your product development because products like clothing and seat belts (to mention just two) are made for people – so they have to fit.
- Executed: 2007-2008
- Age group: 6-75+
- 7.149 female
- 4.883 male
- Regional differences
- Scans in 4 postures available
- Integrated into iSize and RAMSIS
- Executed: 2012-2013
- Age group: 6-75+
- 3.336 female
- 2.537 male
- Regional differences
- Scans in 4 postures available
- Integrated into iSize
- Executed: 2016-2019
- Age group: 6-75+
- 7.903 female
- 5.761 male
- Regional differences
- Scans in 4 postures available
- Integrated into iSize and RAMSIS
Results for women
Women often make up the larger proportion of subjects who are willing to be measured, because fit is an issue that has always concerned them. Whether in the car putting on the seatbelt or putting on their favourite pair of jeans. You can see the results of the last series measurements for the respective average woman here.
Germany
Body height: 165,8 cm + 0,9 cm
Chest girth: 98,7 cm + 2,3 cm
Waist girth: 84,9 cm + 4,1 cm
Hip girth: 102,9 cm + 1,8 cm
Italy
Body heigth: 158,6 cm + 0,5 cm
Chest girth: 97,2 cm + 11,4 cm
Waist girth: 86,7 cm + 7,0 cm
Hip girth: not available
USA & Canada
Body heigth: 161,6 cm + 1,1 cm
Chest girth: 100,1 cm + 4,6 cm
Waist girth: 92,4 cm + 2,4 cm
Hip girth: 101,4 cm + 8,9 cm
Results for men
The results of the size surveys carried out by Avalution in Germany, Italy and NorthAmerica over the last few years also show significant changes in men, especially in terms of chest circumference. The results for the average men from Germany, Italy and North America can be found here.
Germany
Body height: 179,1 cm + 3,2 cm
Chest girth: 106,1 cm + 7,3 cm
Weist girth: 94,7 cm + 4,4 cm
Hip girth: 102,9 cm + 3,6 cm
Italy
Body height: 171,5 cm + 0,8 cm
Chest girth: 106,1 cm + 7,6 cm
Waist girth: 94,5 cm + 4,2 cm
Hip girth: not available
USA & Canada
Body heigth: 174,7 cm + 0,9 cm
Chest girth: 106,6 cm + 4,2 cm
Waist girth: 95,8 cm + 4,8 cm
Hip girth: 99,9 cm + 6,4 cm
Trends in body measurement and shape development
1
Length growth is coming to a standstill
2
Age-related changes in the body measurements and correlations
3
Variation of body shapes and their frequencies
4
Important differences in body measurements and shapes, even within one target population
5
Increase in large sizes – Plus is the new regular
iSize - The international data portal for the apparel sector
iSize combines global body data with online customer analytics for size optimization, sizing & fitting and size charts for global markets.
“We wanted a system that we could expand to suit our purposes, one which would always keep pace with current technical possibilities.”
Hartwig Bohnenkamp, Head of Quality Management, Walbusch
